School uniform ad raises worries

October 21, 2015 - School Uniform

Singer Park Jin-young and members of a womanlike statue organisation TWICE underline in a argumentative propagandize uniform ad by Skoolooks. [PARK YU-SEON]A vital propagandize uniform code has come underneath glow over a advertisements, that some relatives and educators have claimed are potentially deleterious to susceptible teens.

The advertisements, expelled by Skoolooks progressing this month, underline JYP Entertainment CEO Park Jin-young and a womanlike statue organisation TWICE displaying slim-fitting jackets and skirts.

The uniform, branded as a “corset jacket” and “shading skirt,” stress a skinny womanlike silhouette. At a bottom of a poster, a aphorism reads, “Let’s get it on with slim fit.”

Parents have denounced a announcement as a sales gimmick that is potentially melancholy to a health of adolescents.

The brand, however, pronounced final week that it was merely emphasizing a gentle and well-fitting propagandize uniform and betrothed to repel a posters, while a Ministry of Health and Welfare announced it would advise Skoolooks to change a calm of a advertisements and selling concept.

Still, a advertisements have widespread online and a posters have been taped adult in center and high schools as good as propagandize uniform stores, with a accepting among students mostly positive.

“When we saw a poster, we suspicion a models’ uniforms looked lovely,” pronounced Ji Seung-yeon, a 16-year-old high propagandize student. “I know a bodies of a models are unrealistic, yet we still wanted to take after them since they looked pretty.”

Teachers and parents, by contrast, have been critical.

“Students can't go on extreme diets to wear slim-fit uniforms,” pronounced Kim Ji-in, a mom of dual teenage daughters. “It’s already worrying that some students skip dishes to diet. Advertisements like that should be regulated.”

Park You-sun, a helper during Gumo Middle School in Uijeongbu, Gyeonggi, combined that many students in a normal weight operation come by to check their weight, usually to afterwards protest that they are fat.

“I’m disturbed that a print might inspire womanlike students to try to embrace statue stars’ skinny physiques. Middle and high schoolers tend to demeanour adult to celebrities they admire; a code appears to be dubious students with a sales gimmick,” Park added.

Choi Mi-suk, who leads a parents’ association, pronounced a organisation had summarized a corner fortitude with 4 vital propagandize uniform companies including Skoolooks in Apr 2010, seeking them not to prominence celebrities in their advertising, yet so distant nothing had kept their word.

Health experts determine that such advertisements could bluster tyro health.

“Many Korean girls and women tend to have twisted physique images and trust they’re overweight even yet they’re not,” pronounced Kang Jae-heon, a family medicine alloy during Inje University Paik Hospital in Seoul.

“Because teenagers are experiencing so many earthy changes, they’re exposed to eating disorders like anorexia and bulimia, osteoporosis, menstrual irregularities and basin if they go on extreme diets,” Kang added.

According to a internal Health Insurance Review Assessment Service, a series of womanlike patients who visited a sanatorium due to eating disorders increasing by 22 percent, from 5,064 in 2010, to 6,184 in 2014.

In some countries, certain authorised moves have prevented underweight models from appearing in mass media or conform shows.

Olivier Veran, a member of a French Socialist Party, spearheaded a law in Apr creation it bootleg for agencies to sinecure excessively skinny women as models. By law, anyone who employs underweight models will be fined 75,000 euros ($85,000) or condemned to adult to 6 months in prison.

BY LEE ESTHER, KIM JEONG-HEE [koo.yurim@joongang.co.kr]

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