Marks And Spencer Scores Fail Grade From Educating Essex Head …

August 31, 2014 - School Uniform

School uniforms are not meant to be cool, says a headteacher from a existence TV uncover Educating Essex, who has oral out opposite an advert for Marks Spencer’s new propagandize uniform range.

The advert appears in today’s duplicate of The Times, and shows a schoolboy disposition on a chair, wearing MS’s spare fit propagandize trousers and slim-fit shirts.

The aphorism “secondary modern” appears subsequent to him, along with a line “for when they wish to demeanour cool, but violation a rules”.

school uniform advert

The MS advert is in The Times today

Brentwood County High School headteacher Stephen Drew, who appears on Channel 4′s uncover Educating Essex, spoke on BBC Radio 4’s Today programme this morning, and pronounced that a tradesman finished a mistake perplexing to make propagandize uniform demeanour “trendy”.

He said: “If they truly trust propagandize uniform can be cool, afterwards maybe some of a 20- and 30-somthings conceptualizing these garments have lost what it’s like to be a child. School uniform isn’t cool. It’s not meant to be cool.”

Quizzed by Today presenter John Humphreys, Drew explained: “It’s a organic propagandize uniform, it’s not designed to be smart or attractive. It’s designed to be elementary and functional. It’s designed to be as inexpensive as probable and only to concede learning.

“If you’re going to have something that’s as inexpensive as possible, it’s not going to be cool, it’s not going to be beautiful.”

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The journal adverts have been using given final week. A source told The Huffington Post UK that a debate was a tactical move, to foster a spare fit trousers that are quite renouned among boys, only before many kids go behind to school.

Twitter users also deliberate a advert a flop.

Unlike a rest of MS’s stream ad campaign, a journal ad was combined by MS’s in-house teams rather than a common promotion agency, that is famed for a food ads with a moist voiceover saying: “This is not only food, this is MS food…”

A mouthpiece for MS told The Huffington Post UK: “This ad is partial of a renouned #everymilestone debate and reflects a flourishing direct for uniform with stylish, complicated cuts – like spare and slim fit – that also keep a unsentimental and durable facilities a business love.”

In contrariety to response to a “secondary modern” advert, Twitter commentators have voiced their adore for a film that is partial of MS’s wider campaign, featuring a immature lady explaining how she has learnt to get dressed by herself.