‘Dangdut’ saves Elang Mahkota’s business in

November 30, 2014 - School Uniform

One of a country’s many renouned low-pitched genres, dangdut has quenched Indosiar TV station’s lust for excellence as dangdut-related existence shows benefit success among a audience.

According to Elang Mahkota Teknologi (EMTK) boss executive Sutanto Hartono, a concentration on dangdut is partial of a company’s devise to revitalise a auxiliary Indosiar Visual Mandiri.

“Business was delayed for Indosiar,” he pronounced on Tuesday. “But we afterwards found out that dangdut has a special place in a hearts of a station’s urban-rural audience. So we motionless to foster dangdut shows, as good as other existence programs. It’s working,” he added.

The change to existence or non-drama programs is also partial of Elang Mahkota’s devise to quell ballooning costs during Indosiar.

“Dramas are costly to furnish and are not Indosiar’s clever point,” Sutanto said.

“By changeable to non-drama, we’ve been means to revoke Indosiar’s prolongation costs by an normal of 20 to 25 percent,” he added.

Elang Mahkota — a publicly listed media holding that manages Indosiar, SCTV and O Channel TV stations — hopes a devise will boost Indosiar to a third position in a radio business from a stream position of fourth.

Sutanto forked to a success of Yuk Keep Smile — a accumulation uncover aired by Trans TV — as one of a reasons behind Indosiar’s new position slip.

While Indosiar perceived a “makeover”, SCTV remained constant to a assembly by broadcasting sinetron or soap operas and made-for-TV cinema or FTVs.

However, a slight change had taken place in their themes, with comedies now some-more renouned than cloying dramas, according to Sutanto.

Elang Mahkota, he added, was upbeat that SCTV would be means to say a prevalence in a market, staying on tip of a TV business pyramid.

The association is now scheming to see a revenues boost by around 50 to 70 percent on a quarterly basement as a fasting month and Idul Fitri approach.

When Idul Fitri fell in Aug final year, Elang Mahkota saw a revenues from a media shred arise by some-more than half in a third entertain from a prior quarter, increased by clever advertisements.

“Ads customarily start to flow in one week before a fasting duration begins,” he said.

This year’s fasting duration is likely to embark on Jun 28.

Elang Mahkota’s initial entertain formula uncover that a media shred generated Rp 1.09 trillion (US$93.70 million) in income between Jan and March.

The figure was equal to 73 percent of a sum revenue, that amounted to Rp 1.5 trillion.

The remaining contributions of 25.2 percent and 1.8 percent were from a IT solutions business and other businesses, respectively.

Meanwhile, Elang Mahkota is formulation to variegate a business this year by expanding into digital activities.

Sutanto pronounced it was assessing several options that concerned a investiture of a possess electronic commerce channel.

“We competence start a e-commerce business from blemish or we competence acquire existent channels. No preference has been made, though we already have sufficient supports to financial a plan,” he said, citing Elang Mahkota’s clever money position.

By March, it reportedly had Rp 4.94 trillion of money and money equivalents.

Sutanto combined that it competence also enhance serve into sanatorium government after it acquired Husada Insani Hospital in Tangerang, Banten, final year.

“We are evaluating between 3 and 4 hospitals right now to try a business opportunities,”
he said.

The company’s shares (EMTK)traded on a Indonesia Stock Exchange (IDX) during Rp 5,725 every on Tuesday, adult 0.4 percent from a day before.

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